Why Animated Explainer Videos Works?
There’s a reason why it works so well, most of our clients see a 30% uptick in terms of conversions on the homepage CTA. As experts it’s we’re happy to know that our medium works, but it’s equally important to know WHY it works.
1. Uses gives more attention to a casual language
Saas developers can understand what a customer needs, but not their language and what excites them. Animated explainer videos use casual language to present Saas products before users. Casual language is more understandable to customers than geeky tech descriptions or tutorials. Explainer videos can bridge the gap between a Saas company and its users.
2. The attention span of users is very low
Users of this century don’t have the patience to go through a long tutorial or user manual on how to use a product. A 30-second animated explainer video explaining how to use the product or how the Saas product can help solve the problems of users will be very effective. It is a known fact that the human brain can process visual information 6000 times faster than text. Also learning with videos proven to give better results. These facts make an animated explainer video perfect for explaining a Saas product.
3. Users like to watch engaging videos
Video ads are very common and boring to watch. This tends to make users just skip those ads and move on. But animated explainer videos even though it contains promotion content, give information, it is teaching how to use a particular product. Users find those videos more valuable, it is like learning about a new thing. It brings excitement and curiosity to know what it is or how it works
4. Learning is a mix of visual and verbal mediums
When you combine visual and verbal learning, you create a highly effective combo that increases the communicational power of your content. This is why videos are so useful, and explainer videos merge all of that with charming visuals and a clear message, which have a strong effect on the human brain.
