Visual Consistency — 3 Steps to Personal Branding

We don’t need us to tell you there’s too much content out there. Thousands of pieces of content are being published on the web at this moment & it’s difficult for most businesses to stand out from the crowd.

If you want to cut through the noise, you need to differentiate your brand from competitors. You need something that sticks — something that will build your customers’ trust and win their loyalty, possibly for a lifetime.

In short, you need Visual Consistency. Unfortunately, Visual Consistency is also something many marketers and creatives fail to achieve. Thankfully, there are 3 steps you can take to ensure that your branding remains on-point.

1. Maintain a consistent color palette to maintain your personal brand identity

Some of the biggest brands in the world are immediately identifiable by color association alone. Think Spotify green or Netflix’s Red.

Consistency like this is no accident, these brands have made color a critical element of their process, a key consideration in their outreach efforts. This is used in digital mediums as well as print mediums.

That approach also flows over to their social presences. We can take some pointers from this approach and how they use it to help establish their brand.

2. Set up a solid approval process.

In the early days, your approval process was probably pretty simple: You signed off on everything. As your company grows, this becomes more complicated and you’d rather focus your attention somewhere else.

It’s important to set up an approval process that protects your image without creating a ton of additional work for your employees and contractors. Here is where we could recommend a solid brand guide

Use collaboration tools to avoid delays and let your marketing director or your creative director handle branding decisions.

3. Create a library of visuals for your team to pull from

As part of a branding style guide, you should also build a library of visuals and graphics for employees to use as well. In addition to several versions of your personal brand logo, this may also include other company personal images, graphics, headers, videos, and anything else you use for marketing and branding purposes that can be used time and time again.

Create a catalog of these visuals that your team members can easily access and refer back to and pull from as needed. If you have many people working to create marketing materials for your business this will help to make it all seem more cohesive.

This should be good to get you started!